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  a pricing strategy is the method of pricing a business uses to determine how much to sell their goods or services for. Its one of the most commonly overlooked and undervalued revenue levers in business. Carefully selecting the right pricing strategy takes a deep understanding of your product, your market, and your customers.

Pricing the determination of the price at which stock will sell or the yield at which bonds will sell as new issues. If the price is set too high or the yield is set too low, the issue will not sell out. If the price is set too low or the yield is set too high, the issuer will pay more than necessary in dilution or interest to sell it.

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the businesss marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product.

Pricing Strategy Guide: Unlock Growth with These 3 Strategie

Pay-as-you-go pricing allows you to easily adapt to changing business needs without overcommitting budgets and improving your responsiveness to changes. With a pay as you go model, you can adapt your business depending on need and not on forecasts, reducing the risk or overprovisioning or missing capacity.


A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the companys pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy.

Pricing a product is one of the most important aspects of your marketing strategy. Generally, pricing strategies include the following five strategies.